Shoppers hate retailers' anti-theft measures—and Amazon is reaping the rewards - Fortune

Title: The Retail Dilemma: How Anti-Theft Measures Are Pushing Shoppers Online I. Introduction A. Overview of the current retail landscape B. Mention of the Fortune article about shoppers' dissatisfaction with anti-theft measures C. Statement on the impact of these measures on the consumer experience II. The Love-Hate Relationship with Brick-and-Mortar Stores A. The appeal of physical retail stores B. The frustration caused by anti-theft measures C. Experiences of consumers feeling deterred from in-store shopping III. Amazon's Ascendancy and the Digital Shopping Revolution A. Rise of e-commerce as a result of consumer dissatisfaction with in-store experience B. Amazon's ability to capitalize on shifting consumer preferences C. Numerous benefits of online shopping and improved customer experience IV. The Emotional Toll of Retail Therapy Turned Sour A. The psychological impact of thwarted shopping experiences B. Consumer longing for the joy of traditional retail therapy C. The emotional pull towards more convenient and satisfying online shopping experiences V. Conclusion A. Recap of the impact of anti-theft measures on consumers and retailers B. Implications for the future of retail C. Call to action for retailers to re-evaluate their anti-theft measures and prioritize the shopper's experience to compete with digital retail giants like Amazon