Retail therapy: affordable fashion on the rise during cost-of living crunch

Title: The Rise of Affordable Fashion: Unveiling the Phenomenon of Retail Therapy I. Introduction A. Discuss the increasing trend of retail therapy during times of financial strain B. Introduce the impact of affordable fashion in the consumer landscape II. The Allure of Online Shopping A. Discuss the steady growth of online shopping during the cost-of-living crunch B. Highlight the influence of End of Financial Year sales on increasing online purchases III. The Empowerment of Affordable Fashion A. Explore the growing popularity and influence of affordable fashion brands B. Showcase how these brands are driving the retail therapy phenomenon IV. The Psychological Impact A. Dive into the emotional and psychological benefits of retail therapy B. Discuss how affordable fashion plays a crucial role in providing a sense of empowerment and happiness to consumers V. Fashionable and Financially Savvy A. Highlight specific examples of affordable fashion trends and purchases B. Showcase how consumers are embracing affordable fashion choices while navigating the cost-of-living crunch VI. Conclusion A. Recap the significance of retail therapy and affordable fashion during challenging economic times B. Encourage readers to explore the empowering world of affordable fashion in the midst of financial strain