Snug—an innovative modular sofa-in-a-box product from the UK—knew it would be a challenge to sell to customers used to the traditional retail furniture experience (who doesn't like strolling through IKEA model rooms?). So, they leaned into social commerce:
"At Snug we see an opportunity to be more than just an ecommerce brand–we want to genuinely engage and entertain consumers," Snug founder and chief executive Rob Bridgman said. "Continuing to pioneer live shopping in the UK market is a great way of achieving this. Our latest hybrid online and in-person event enabled us to show Snug's personality and connect with our customers in a fun, unique, dynamic way."
Some of these innovative social commerce tactics included:
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A hybrid live selling event, which featured noughties groups Blue, Five, and Blazin' Squad. It generated 100,000 impressions by users across social media + 700,000 views across its stories and posts on its Instagram and Facebook channels.
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An Instagram live event featuring comedian Katherine Ryan that boosted their sales by 450%.
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Working with Instagram influencers to organically build an engaged community that's passionate about home decor and home furniture.
"Live selling on social media is the perfect channel to reach our core audience, it's an opportunity to show off our fantastic sofas, highlight our quick delivery times, engage with our consumers and generate sales." Rob said. "We're a challenger brand and it's in our nature to want to be at the forefront of the next big thing in retail–and we believe live selling is that."
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